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Enagic Mlm Business Review – What’s The Scoop With Enagic?
Enagic Mlm Business Review – What’s The Scoop With Enagic?
Enagic is a network marketing company that offers water alkalizing machines, as well as a business opportunity to generate income selling the water ionizer. They are very popular in Asia (primarily Japan) but have expanded over to the United States, and are fast becoming known as an attractive business opportunity.
However, there are some very real concerns about starting or participating in an Enagic business. In this article, we will go through and give an unbiased review of the pros and cons of doing an Enagic business, and see if Enagic truly is a great business opportunity…or a great scam.
ENAGIC – The Good
Enagic was founded on June 21, 1974, but it was not until March of 1988 that they focused on the benefits of their Kangen Water(TM). They are based out of Tokyo, and have only been in the United States since 2003.
Their flagship water alkalizing unit is the LevelLuk, which comes in a variety of different models, but lets you reduce the acidity and increase the alkalinity of the water you consume. The benefits of using and consuming depend on who you listen to. There are numerous scientific reports that detail the benefits for intestinal and digest issues, but some distributors of Enagic claim far more sensational results. It is generally accepted that there are health benefits of alkalizing the water that is consumed.
As an income opportunity, Enagic allows distributors to bank up to 50% on product sales, which is pretty good considering average compensation in network marketing ranges from 35% to 45%. Not too shabby.
ENAGIC – The Bad
Enagic distributes their water ionizers via network marketing, which means that people who use the product can also receive commissions and build a downline to generate income. While it seems that Enagic has a great product, there are some concerns about the pricing of their product pricing, as their units can cost up to ,000. Enagic claims that their product is much better than other water alkalizing units, and justify the price because of the additional benefits.
ENAGIC – The Ugly
The disappointing aspect about Enagic is how they teach their distributors to grow their businesses. Like many network marketing companies, they advocate the use of leveraging your “warm marketing” to grow your business. They suggest you hand out business cards, flyers, DVD’s, and actually let people “demo” the unit in their homes…all on the distributors dime!
They also conduct meetings where they demonstrate how the units function, the and advocate that all distributors bring their prospects to these events to grow their businesses. These types of outdated marketing techniques might work well in Japan, but American consumers are much more skeptical of multi-level programs, and most people do not like to be sold by their friends and family.
Growing an Enagic business can be a great opportunity. They appear to have a great product, but there are plenty of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.
In closing, I would say that starting and developing an Enagic business is lucrative if you know how to effectively use good marketing tools and techniques. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. Enagic is definitely not a lottery ticket or a stock option – meaning, you do not just buy in and wait for a payout.
If someone does not have the first clue on how to market effectively, then I would suggest they either learn how to be an effective marketer, or else just use the product for the health benefits.
I tried not to sound too harsh towards the client who suggested this to me. I believe she is sincere and don’t want to throw that sincerity back in her face. That being said, this is pseudo science mumbo jumbo. The “experts” cunningly talk about how high acid levels in the blood cause disease, then suggest drinking “good” water for better health. And hey, I’ve got this machine that makes “good” water, drink that! These are crooks, plain and simple. They should know better, and I believe they do know better. They are just praying on the ignorant. Hey, that sound strikingly familiar. Here is a good web site that further explains how much of a scam this is. www.chem1.com Here is another site that has some extracts for several scientific journals. I’m getting a few “cite your sources” but I’m not sure if this will do any good. Most that have already bought into this crap don’t REALLY want to be dis proven. www.apswater.com If you want more, search for it your GOD DAMN SELF! It took me 2 minutes to find dozens of scientific reviews on the subject.
Video Rating: 4 / 5
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Is Kangen Water A Scam?
Is Kangen Water A Scam?
When I first started researching Enagic USA, I was skeptical about all the claims made about their “kangen water”. As with most all MLM companies, my research brought up a lot of negativity surrounding both Enagic and their products. They introduce themselves as a leader in the water purification and wellness industry, but who are they really? Let’s take a close look…
Enagic – A Brief History…
The company itself has been around since 1974, which is quite a long time in terms of network marketing. The company started in, and is still headquartered in Tokyo, but today they have offices in Los Angeles, New York, Chicago, Honolulu, Canada, Germany, and Mexico. Recently in 2006 Enagic USA was enrolled as an official member of the DSA. With offices worldwide, a 35+ year history and a company that is now a member of the DSA it looks so far like Enagic is obviously no fly by night operation.
It would be incorrect to say Enagic is in the water purification business. What makes their units unique is how they ionize and change the pH level of the water. The term “Kangen Water” was coined to describe the uniquely altered water that is produced by their technology.
So what is the big deal with “Kangen Water”?
Generally speaking most of our bodies are acidic due to diets primarily consisting of processed foods. It is a widely known and heavily studied fact that an acidic ph level is not healthy. The old school way to balance out your ph level would have you eating a healthy serving of fresh greens with every meal. The concept with Kangen Water is that it has been altered to an alkaline state and by drinking it you can help bring your body back to a balanced ph level.
I found a good presentation of the product @ www.kangendemo.com that would be worth checking out if you have not seen the product demonstrated before.
The Japanese Association of Preventative Medicine for Adult Disease endorses Enagic as their leader in water purification. In addition, “Kangen Water” is the only water product or technology approved for its health benefits by the Japanese Ministry of Health and Welfare, which is comparable to the FDA in the United States. While neither of these endorsements do much for us here in the US, it is highly uncommon for the product of a network marketing company to gain such an endorsement from any government organization of any country.
Enagic has 7 main units, however the company’s iron horse is the Leveluk SD501, which accounts for about 98% of all sales. One of the beauties of Enagic is the simplicity of its product line, they are not out to sell everything to everybody, they are focused on excelling at the one thing they do best.
Thoughts on the Industry & Competition
The topic of competition is an interesting one to breach because Enagic is sort of a market creator. Of course there is plenty of competition for water purification but Enagic is not really a water purification company. The broad market for Enagic would be the health and wellness industry but how does a water device that claims to turn normal water into healthy water compare with traditional supplements?
Based on my research, Enagic is clearly the market creator for the healthy water concept. Success breeds imitation however, and Enagic has certainly attracted its fair share of competitors. Being the market originator, Enagic is maintaining their status as the premium quality standard. Of course, doing so also means they also carry the premium price tag. They have plenty of competition saying their product does the same thing for less money, but this is nothing new. Every premium priced nutritional supplement must compete against the argument that Wallmart’s brand does just the same thing, which is rarely the case and obviously has not slowed the growth of MLM, an industry dominated by nutritional companies.
Let’s ignore the competition for a moment and taking a look at the marketability of the core product itself. Enagic’s flagship product, the SD501, is a ,000 investment. This is not chump change, especially in today’s marketplace. There is a good financing plan in place allowing consumers to purchase the product without having to shell out the entire amount, but the bottom line is that this product is a big financial decision for most people.
In many cases people are sold on the unit after seeing a detailed demonstration, in other cases a distributor will lend “Kangen Water” to the individual for a period of days/weeks so that the prospect can “try before you buy” so to speak. In either case I think there is a good deal of salesmanship that needs to take place to convey the importance of the product and justify the investment.
From what I’ve seen, building a business with Enagic would be a bit different than building with most other consumable MLM companies. There is no residual ongoing purchase with Enagic so to keep making money you either have to continue making sales or have a team that is doing so for you, either way building an income requires more ongoing sales activity. This is not a negative per se, simply an observation. I would imagine that your typical Enagic distributor has a bit more sales experience than your average network marketer selling juice or lotion for some part time income.
Enagic Compensation Plan
The thing that struck me first about Enagic is how product driven they are. As I was doing research it was very difficult to find much information on the opportunity, not even having a business presentation on their website. The lack of opportunity “sizzle” is honestly a breath of fresh air. I contend that most MLM companies focus on the opportunity to a fault.
In keeping with the product focus I am also extremely happy at how the compensation plan is not structured to allow “front loading”, a major flaw of most MLM companies selling high dollar products. With Enagic, when a distributor sells a product, it is shipped directly from the company to the consumer. At no point is it encouraged to stock and deliver product, the tell tale sign of “front loading”.
Enagic has designed a unique type of compensation plan where there is no annual renewal, no sign-up fees, no monthly or yearly fees, and no monthly qualifications. This is a great move on their part because most companies have all kinds of fees associated with joining.
I won’t bother going into detail on the comp plan other than to say it is structured very legally. It only pays commission on the movement of product and not on recruiting. The commission from a product sale is divided into eight slices (points) which are paid out to the selling & upline distributors based on rank.
Without a consumable product, there is no residual income. This is just the nature of the beast. Here is the upside: commissions made from each Enagic sale can be worth more than the commissions from a year’s supply of a consumable product in most MLM companies. These commissions are paid daily; essentially when a sale comes in the commission is cut and sent to the various distributors earning any combination of the 8 points. In the end what you have is a very unusual and very product driven compensation plan which passes the legality test with flying colors.
Parting thoughts…
Enagic is without a doubt a very legal and legit network marketing company. Anyone saying it’s a scam is quite simply misinformed, because they pass the scam test with flying colors. The company looks strong everywhere from the leadership, to the product, to the compensation. Enagic is a company with a solid product that can without a doubt compete with its competitors. As always if you looking to join any company, dedicate yourself to it for a whole year, or don’t give it a DAY.
www.kellerchiro.yourbodyiswater.com 817-966-5199 If you want to know the truth about Enagic and Kangen Water and Alkaline Water then watch this video and click on the links above. You deserve to know the truth about the phony “me too” companies selling you lies about their machine being 2x better and 1 the price. Be very careful when you are doing your research on Enagic and Kangen Water/Alkaline Ionized Water. I’m happy to take your calls and answer any questions you may have regarding Enagic, Kangen Water or Alkaline Ionized Water. Wade Parkhill 817-966-5199 www.kellerchiro.yourbodyiswater.com
Video Rating: 3 / 5
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